Creative Agency 72andSunny Launches ‘72 Voices’ Report On Modern Australia
Relatively new-to-Australia creative agency 72andSunny has unveiled an unbiased report it has devised as a temperature of modern Australia, and to and start better conversations about where we are and where we want to be in the future.
The 72 Voices report includes the perspectives of 72 cultural makers, shapers and commentators from across Australia and spanning diverse geographies, ages, ethnicities, interests and industries.
The report reveals the mood of the nation, our biggest fears and what we’re most excited about for the future of Australia.
Interviewees include: Amrita Hepi, a Bundjulung and Ngapuhi woman, as well as a dancer, choreographer and activist; author and journalist Caroline Overington; Dr. Dharmica Mistry, scientist and co-founder of biotech company BCAL Diagnostics; DyspOra (Gabriel Akon), sonic activist and founder of independent hip-hop label Playback 808; artist and designer Frida Las Vegas; Kat Dopper, founder and director of Heaps Gay; Luke Pearson, Gamilaroi man founder of IndigenousX; Murray Bell, creative chairman of Semi Permanent; director, cinematographer and editor Stefan Hunt; Stephanie Lorenzo, founder of Project Futures; inventor, social entrepreneur and educational pioneer Taj Pabari; and Tim Fung, founder and CEO of Airtasker.
The 72 Voices book designed by internationally-renowned graphic designer David Carson captures key themes, comments, and opinions taken from the 72 in-depth interviews, as well as inspiring photography of some of those interviewed by Sam Wright.
The book is available free online here.
Mollie Hill, director of strategy at 72andSunny, said it’s been a humbling experience to talk to such a diverse group of inspiring people who are shaping and making modern Australia today.
“The design from [the] globally renowned David Carson has brought the stories to life and transformed the research project into a book that we hope stimulates a conversation and help others who want to know a little bit more about modern Australia today,” she said.
Chris Kay, partner and managing director at 72andSunny for the Asia-Pacific region, added: Being new in the country, we wanted to land, listen and learn, so speaking to this breadth of pretty inspiring people hopefully helps us understand the temperature of modern Australia a little bit better.
“Once we started seeing the depth and awesomeness in some of the responses, we thought this was way too interesting to keep to ourselves, so in the spirit of being an open and optimistic company, we thought we should share these conversations beyond our walls.”