Sandi’s been refining his understanding of advertising and communications for 21 years now. His stints with leading networks like Saatchi & Saatchi, BBDO and GREY have shaped his view of how advertising can positively impact the world.
Under his leadership, GREY was recently ranked among the top 4 creative agencies in India by the Cannes Global Creativity Report, 2019. He has led the agency to win multiple Lions at Cannes, India’s first D&AD Yellow Pencil in Design, a Grand Prix and over a dozen metals at Spikes, Adfest, One Show and several Effie wins.
His body of work on P&G Gillette, Indian Air Force, Radio City and Mahindra Rise has moved the conversation on gender roles, stereotypes and empowerment through education in India and abroad. The ‘Barbershop Girls’ and ‘Man Enough’ campaigns for Gillette have garnered over 80 million views globally and find mention among Gillette’s most defining work.
He’s also a vocal critic of perfunctory cause-crusading and metal-mongering with ideas for good. His ‘Video appeal to the Cannes Lions jury’, questioning the ethics of public service advertising, is a well-debated point of view.
He’s been on the jury at Cannes Lions, Spikes APAC, One Show and LIA and is a regular contributor to communication publications and journals.