Study: Why Everyone Recalls A LGTBQ Ad (& Why There’s A Lesson In It For Adland)
Struggling to get any customer recall from your ads? Well, if the recent “Yes” vote proved anything (successful marriage equality aside) then there’s a lot to be learned from ads featuring a positive gay and lesbian message. And now a new study by US gay
Drag Queens Star In Gloriously Glam New Spots For Toyota
Toyota has enlisted four drag queens to promote the launch of its new hatch in the UK, the Aygo, which is targeted at the Millennial female market. The first of the series of ads features drag artist Stella Meltdown and includes a wonderful interlude where
Instagram Brings #KindComments Down Under As Part Of 2018 Midsumma Festival
In celebration of Instagram’s commitment to fostering a safe and kinder community, a #KindComments mural has been unveiled in Melbourne as part of its global initiative to turn blank walls into colourful beacons of kindness. Having launched in 16 cities around