Energetic. Driven. Curious. Three words that best describe Jo and which have shaped her successful rise from a senior executive in multinationals to most recently a business owner helping organisations put the customer at the heart of everything they do. Jo also leads a life that bucks social convention, being the primary breadwinner with a stay-at-home husband helping raise her young family, and is passionate about empowering professional women to build a blissful life on their own terms.