May 2021 | Sydney

Josh Grace

Samsung’s mission is to ‘challenge what’s possible and break barriers to progress’. It’s a challenge Josh Grace has met since joining the company in January 2018. In two years he and his team have built a substantial track record in transforming the local entity’s marketing operations.

Josh quickly unified our marketing vision behind a ‘sales overnight, brand over time’ mantra and gave the business confidence in investing in the master brand by demonstrating the pay back it would have on product sales. He has progressively reoriented the business from a product focus, to becoming more customer centric, building sophisticated segmentation systems and supporting a program of ongoing CX enhancements.

In the last year, he has transformed the agency roster to create a simplified agency model – reuniting creativity, digital, data and media all under the one entity – delivering substantial efficiency improvements in both fee and media-buying capability. Finally, his team has been instrumental in securing $1 million donation to the NSW Rural Fire Services to support Australia’s fire-fighting efforts, with plans to also align Samsung’s considerable citizenship efforts behind this challenge.

Prior to Samsung, Josh spent six years in Singapore, originally as Managing Director of Leo Burnett Singapore, and more recently as Regional Marketing Officer, APAC for health giant Abbott Laboratories. Prior to these roles he had a long stint in Leo Burnett Sydney, ending up as their Chief Operating Officer.