May 2021 | Sydney

Matt Smith

Matt’s diverse creative career has taken him from running his own creative shop The Hairy Banana to Regional Creative Director at Saatchi & Saatchi Paris across the CEEMEA region.

He’s worked at BWM as Creative Group Head on Telstra, Leo Burnett Sydney, Whybin TBWA and Saatchi & Saatchi New Zealand.

He’s enjoyed working on the biggest brands in the world, Proctor & Gamble, Novartis, Telstra, Kellogg’s, Playstation, Diageo, Nestle, Canon, Subaru, Commonwealth Bank, Bankwest and many others.

He prides himself on doing world class work on the biggest and most challenging brands.

Whether it’s a digital campaign or a big brand campaign they all need a simple human insight-driven idea.

Matt’s been awarded at Australian AWARD, WEBBY Awards, Cannes, New York One Show, London International Awards, Adfest, Eurobest, Dubai’s Lynx Awards and NZ Axis Awards.

Take a look at some of Matt’s ideas here: www.krop.com/thehairybanana