May 2021 | Sydney

Rebecca Wilson

Rebecca Wilson founded Starts at 60, Australia and New Zealand’s largest digital and social media brand and platform for over 60s in 2013 and has seen it grow to serve more than 1.2 million over 60s online each month with venture funding from Seven West Media.  It now serves more than 6.5 million pageviews per month with some of the highest social engagement in Australian media and is forging a digital-first, consumer-first environment for the baby boomer market that is unprecedented. 

The data-led media platform ( and consumer affinity group ( is the #1 influencer of the largest mature audience in Australia and New Zealand, offering a high performance media environment that is at the forefront of digital marketing to older generations.

The Starts at 60 team added significantly to their network in 2016 with the launch of Travel at 60 (, a travel platform that has grown to become the leading consumer marketplace curating and selling travel to older generations.  It not only serves media and social; but also drives conversion and customer loyalty through their full service travel call centre, packaging team and data driven campaigning. 

And finally, Rebecca, an experienced B2B and B2C marketer has driven the growth of their consulting firm, Boom Baby ( to work with major brands in partnership, developing insights, strategy, content marketing and digital path to purchase that serves brands speaking to the baby boomers online and off. We pride ourselves on leading the digital view of the Baby Boomer generation nationally.