May 2021 | Sydney

Simon Thuijs

Simon is a digital strategist at The Brand Agency, part of WPP AUNZ. Hailing from country Western Australia, Simon is an ambitious up-and-comer with the drive to make workplaces and sport more inclusive.

Simon leads digital transformation projects for large enterprises, specialising in utilities, NFPs and government agencies.  Simon’s background is in behavioural economics; his thesis investigated how communications can bolster vaccination rates. Campaign Brief WA named Simon Young Ad Person of the Year [Supernova]. He also won the Best Presentation Award at APG’s Planning Idol National Final in Sydney.

Simon’s efforts in the inclusion space have been widely recognised. In 2018, he founded the inaugural Perth Pride Sports Festival, building on his experience starting Perth’s first ever LGBTI+ Hockey Club. The Hockey Club has gone on to win Community Club of the Year at the Australian Pride in Sport Awards. Simon was also namedOut for Australia’s Student Role Model of the Year (2017), recognising his entrepreneurship in founding and leading inclusion initiatives.