Changing the Ratio ...

Belonging: it starts with you

The business case for diversity has well and truly been made. For the media and marketing industry, we know ads that reflect the world we live in produce better business results. But the question is no longer why… it’s how. B&T believes it’s because realism cultivates a sense of belonging. And, belonging is not just a way to drive inclusivity in our industry, it’s how we propel society forward.

B&T Changing the Ratio brings the Australian industry together to overcome biases (gender, cultural, age, disability and more), and discuss how we can create a more effective and innovative communications industry by reminding and showing individuals they belong.

New event format 2021

This year, we’ll be hosting a series of breakfast events, as well as sharing exciting content on B&T.

At each event, we will be focusing on a different pillar of diversity and inclusion, exploring topics like gender, disability and ethnicity with some of the brightest stars of our industry.

The events are also free, giving everyone the chance to come and learn from the game-changers who are leading the way.

Our first breakfast will focus on Indigenous employment and retention, creating products that centre people with disabilities, and the importance of spotlighting cultural diversity in Adland.

It will take place on Thursday 13th May at 12 Micron in Sydney. For anyone who can’t make it in person, we will also be recording the sessions and sharing them on the B&T website after the event.

Tickets are very limited so register today to join our movement and ensure you don’t miss out on an incredible morning.

2021 Speakers .

Check out the fabulous line up of speakers bringing you practical tools, case studies and things to do right now to drive diversity.

Narelda Jacobs

News Presenter, 10 News First and Studio 10

Rocky Ranallo

Co Founder, Western Sydney Ad School

Matt Smith

Co Founder, Western Sydney Ad School

Kate Doak

Researcher & News Producer, 10 News First

Siobhan McGeown

Marketing Manager, ABC

Myles Farley

Senior Legal Counsel, 10 ViacomCBS

Kirsty Muddle

Managing Director & Founding Partner, Cummins&Partners

Martin Cowie

Chief People Officer, OMD Australia

Marlee Silva

Co Founder, Tiddas 4 Tiddas

Avish Gordhan

Executive Creative Director, M&C Saatchi Sydney

Pia Chaudhuri

Group Creative Director, BMF

Keeva Stratton

Director, Quip Brands

Jackson Trout

WeFlex

Tommy Trout

CEO & Founder, WeFlex

Ant Melder

Creative Partner, Coffee Cocoa Gunpowder

Session Recordings .

Missed the first breakfast? You can watch the sessions here.

Welcome Address + Marlee Silva: How Adland Can Ensure Indigenous Australians Thrive, sponsored by OMD.

Keeva Stratton, Tommy Trout and Jackson Trout: Overcoming the Invisibility of Disability, sponsored by Quip Brand

Ant Melder, Avish Gordhan and Pia Chaudhuri: Only One In The Room, sponsored by Adrenalin

Meet your fellow change makers.

Network .

Network with c-suite attendees from major brands and businesses who are supporting this movement.

Creating a more diverse and inclusive
marketing industry is essential to ensuring
we deliver better, more insightful work for
the brands and organisations we work for,
the people we employand the customers
we serve.

"

"

Nicole Bardsley -
Head of Brand & Advertising, Westpac
In business today,
a meritocracy without
true diversity is limiting

"

"

Peter Miller - CEO, NewsMediaWorks
Changing the ratio is an event that everyone
in a brand building role should attend.
It’s vital that together as an industry we
collaborate to truly represent Australia
in all it’s wonderful diversity.

"

"

Gemma Hunter
- General Manager Marketing, Myer
The AANA supports diversity across
the industry whether it’s in gender, age,
ethnicity, sexual orientation or physical ability.
An industry that reflects the make up of the
community it serves can only deliver better
insights and ideas and hence better
business outcomes.

"

"

John Broome
- CEO, Australian Association of National Advertisers (AANA)
Creating diverse workforces are key
for creativity, innovation and increasing
the bottom line, it’s been proven time and
time again. I’m supporting Change the Ratio
as we need to have a platform to make
sure this happens.

"

"

Clare Cahill
- Head of Experience Marketing, APAC, Adobe
I’m supporting the conference because I am
a huge believer that diversity in thinking drives
the best results; in business, in society and in
life generally. I love hearing from people with
different stories, backgrounds and perspectives
and your event *Changing the Ratio* delivers
on that, broadens my mind and connects
me with some amazing people.

"

"

Chris Freel - CEO, UnLtd.
As Marketers, we are in the business of shaping
perception and bear a responsibility to do this
thoughtfully, in a way that reflects and shapes
the society we want to live in. Conversations like
Changing the Ratio bring this responsibility to the
fore by, at once reminding us of how far we have
come, and how far we have yet to go. Bring it on.

"

"

Jee Moon - VP of Marketing, American Express

Sponsors .

Thanking our amazing sponsors.

Supported by .

Advisory Committee .

Thanks to our advisory committee members for your thought and leadership in championing diversity and inclusion in our industry.

Ant Melder – Coffee Cocoa Gunpowder
Anthony Xydis – Australian Radio Network
Ben Welsh – DDB Sydney
Bernie Johnson – Adrenalin
Cat Bowe – Facebook

Charmaine Moldrich – Outdoor Media Association
Claire West – Westpac
Jocelin Abbey – ABC

Martin Cowie – OMD
Rob Draper – IVE Group
Tom Stevenson – WPP AUNZ
Vanessa Nicol – CHE Proximity

Be a part of the movement

Ticket Options .

Purchase your tickets today - limited capacity.

Early Bird

$ 499

Includes access to all sessions
Meals and drinks included
Network with attendees and speakers
Available until 10th April 2020

Buy tickets

Full price

$ 599

Includes access to all sessions
Meals and drinks included
Network with attendees and speakers
Available from 11th April 2020

Buy tickets

Sole trader?

$ Offer

Please contact us as we will offer you a discounted ticket price.

Bring the team

$ 50 off

Buy 5 or more tickets and receive $50 off each ticket
Reward future leaders within your business
Discount is automatically applied

Buy tickets

Plan your day

Schedule .

With a range of keynotes, industry panel discussions and short stories, plus plenty of opportunities to network.

8.15 - 10.50am

Morning Sessions

8.15 - 9am

Registration

9 - 9.20am

Open and Welcome by MC

9.20 - 10am

Opening Keynote

10 - 10.20am

Keynote: Removing the stigma around mental health, one story at a time.

Mitch Wallis, Founder – Heart On My Sleeve

10.20 - 10.50am

Morning Tea – networking break

10.50am - 1.35pm

Mid-morning Sessions

10.50 - 11.30am

Panel discussion

11.30am - 12.15pm

Short stories – Redefining stereotypes

Jo Stone, Founder, Stone Fusion
Sarah Liu, Founder and Director, The Dream Collective
Marlee Silva, Co-founder, Tiddas 4 Tiddas

12.15 - 12.35pm

Keynote: Mental disability focus – self-advocacy and ablesplaining

Siobhán Foley, Accenture

12.35 - 1.35pm

Lunch

1.35 - 3.50pm

Afternoon Sessions

1.35 - 2.15pm

Debate

2.15 - 2.35pm

Keynote: Wesley Enoch AM, Artistic Director, Sydney Festival

2.35 - 3.20pm

Short stories: Radical ways to work

Kath Blackham, Founder & CEO, VERSA: The 4 day working week
Dr Catherine Rickwood, Founder & CEO, Three Sisters Group: Never retiring

3.20 - 3.50pm

Afternoon Tea – networking break

3.50 - 6.30pm

Late Sessions

3.50 - 4.10pm

Keynote: Rebuilding lives and identities of refugees.

Betina Szkudlarek, University of Sydney, in conversation with Chantal Mousad, Commonwealth Bank

4.10 - 4.50pm

CMOs Panel – The Clients’ Perspective

Gemma Hunter – GM Marketing, Myer
Josh Grace – CMO, Samsung
Michael Laxton – GM, Brand, Digital & Design, Coles

4.50 - 5.30pm

Closing International Keynote

Sandipan Bhattacharyya, Chief Creative Officer, Grey India

5:30-5:35pm

Closing Remarks

5.35 - 6.30pm

Cocktail party

View more details

Changing the Ratio ...

Belonging: it starts with you

2021 Speakers .

Check out the fabulous line up of speakers bringing you practical tools, case studies and things to do right now to drive diversity.

Session Recordings .

Missed the first breakfast? You can watch the sessions here.

Welcome Address + Marlee Silva: How Adland Can Ensure Indigenous Australians Thrive, sponsored by OMD.

Keeva Stratton, Tommy Trout and Jackson Trout: Overcoming the Invisibility of Disability, sponsored by Quip Brand

Ant Melder, Avish Gordhan and Pia Chaudhuri: Only One In The Room, sponsored by Adrenalin

Meet your fellow change makers.

Network .

Network with c-suite attendees from major brands and businesses who are supporting this movement.

Sponsors .

Thanking our amazing sponsors.

Supported by .

Advisory Committee .

Thanks to our advisory committee members for your thought and leadership in championing diversity and inclusion in our industry.

Be a part of the movement

Ticket Options .

Purchase your tickets today - limited capacity.

Early Bird

Full price

Sole trader?

Bring the team

Plan your day

Schedule .

With a range of keynotes, industry panel discussions and short stories, plus plenty of opportunities to network.

Morning Sessions

Mid-morning Sessions

Afternoon Sessions

Late Sessions

John Broome - CEO, AANA