Changing the Ratio ...

Belonging: it starts with you

The business case for diversity has well and truly been made. For the media and marketing industry, we know ads that reflect the world we live in produce better business results. But the question is no longer why… it’s how. B&T believes it’s because realism cultivates a sense of belonging. And, belonging is not just a way to drive inclusivity in our industry, it’s how we propel society forward.

B&T Changing the Ratio brings the Australian industry together to overcome biases (gender, cultural, age, disability and more), and discuss how we can create a more effective and innovative communications industry by reminding and showing individuals they belong.

Click here to view Belonging: Understanding Diversity & Inclusion in Adland presented by Honeycomb

We're back in 2022!

In 2022, we’ll be hosting another Changing The Ratio event and as always championing D&I through our editorial content.

It’s so important to us at B&T to shine a light on diversity and inclusion, exploring topics like gender, disability, and ethnicity with some of the most talented people in the industry!

Hence, why we are so excited to share that on Thursday 2nd June thanks to IVE, Microsoft, OMD and Paramount we will be hosting a breakfast where we will be facilitating conversations about Mental Health, Australian First Nations and the LGBTQIA+ community.

Did we also mention there will be coffee?

2022 Speakers .

Check out the fabulous line up of speakers bringing you practical tools, case studies and things to do right now to drive diversity.

Session Recordings .

Missed the breakfast? You can watch the sessions here.

Narelda Jacobs + Gareth Tomlin: Reflecting Me: Representation on Screen, sponsored by Paramount.

Jason Tonelli + Mitch Wallis + Renee Stopps: The Workday Consumer has arrived, How do we Make Hybrid Work, Work, sponsored by Microsoft.

Welcome Address + Marlee Silva: How Adland Can Ensure Indigenous Australians Thrive, sponsored by OMD.

Keeva Stratton, Tommy Trout and Jackson Trout: Overcoming the Invisibility of Disability, sponsored by Quip Brand

Ant Melder, Avish Gordhan and Pia Chaudhuri: Only One In The Room, sponsored by Adrenalin

Meet your fellow change makers.

Network .

Network with c-suite attendees from major brands and businesses who are supporting this movement.

Creating a more diverse and inclusive
marketing industry is essential to ensuring
we deliver better, more insightful work for
the brands and organisations we work for,
the people we employand the customers
we serve.

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Nicole Bardsley -
Head of Brand & Advertising, Westpac
In business today,
a meritocracy without
true diversity is limiting

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Peter Miller - CEO, NewsMediaWorks
Changing the ratio is an event that everyone
in a brand building role should attend.
It’s vital that together as an industry we
collaborate to truly represent Australia
in all it’s wonderful diversity.

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Gemma Hunter
- General Manager Marketing, Myer
The AANA supports diversity across
the industry whether it’s in gender, age,
ethnicity, sexual orientation or physical ability.
An industry that reflects the make up of the
community it serves can only deliver better
insights and ideas and hence better
business outcomes.

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John Broome
- CEO, Australian Association of National Advertisers (AANA)
Creating diverse workforces are key
for creativity, innovation and increasing
the bottom line, it’s been proven time and
time again. I’m supporting Change the Ratio
as we need to have a platform to make
sure this happens.

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Clare Cahill
- Head of Experience Marketing, APAC, Adobe
I’m supporting the conference because I am
a huge believer that diversity in thinking drives
the best results; in business, in society and in
life generally. I love hearing from people with
different stories, backgrounds and perspectives
and your event *Changing the Ratio* delivers
on that, broadens my mind and connects
me with some amazing people.

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Chris Freel - CEO, UnLtd.
As Marketers, we are in the business of shaping
perception and bear a responsibility to do this
thoughtfully, in a way that reflects and shapes
the society we want to live in. Conversations like
Changing the Ratio bring this responsibility to the
fore by, at once reminding us of how far we have
come, and how far we have yet to go. Bring it on.

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Jee Moon - VP of Marketing, American Express