Carmen began her marketing career at Wrigley Australia and New Zealand, where she worked on brands including Skittles and Starburst, supporting well known campaigns such as “Touch the Rainbow”.

In 2018, Carmen made the move to the powerhouse marketing team of Unilever ANZ, where she develops national marketing campaigns for Dove, working on campaigns such as the Dove/Cartoon Network collaboration and the Dove Self Esteem Project. This year she has led the launch of the #showus campaign.