With over 20 years in the PR and marketing industry, Fern is an awarded brand builder and has developed campaigns with diverse brands from Audi, Peroni, Baileys, Olay, Nutella, Lacoste, Hugo Boss, TRESemme, Tourism Australia, HP, IKEA, Red Bull, Disney and Budweiser.

Fern lead global campaign development previously for Peroni Nastro Azzuro and Diageo, earning an Excellence in Marketing accolade, as well as Global, EMEA and APAC campaign development for brands across the P&G portfolio.  She now leads a team at Edelman Australia, which has won multiple communications and creative awards including Cannes Lions and EFFIES. Edelman Australia is a partner agency to Unilever’s portfolio of personal care and F&B brands, and supported the launch of Dove’s #ShowUs campaign.

Fern served as Head of Jury for the APAC EFFIE awards, is invited to judge multiple marketing and creative awards in Australia and is also a passionate committee member of B&T’s Changing the Ratio.