Greg started his advertising career in despatch at McCanns in 1973. In Greg’s 40+ years in advertising, he has worked for a number of high profile creative agencies; DDB, Burnett’s & JWT. In 1997 he launched MindShare’s Melbourne office as Managing Director and has worked for WPP/GroupM for over 26 years. Greg was the Marketing & New Business Director of Mindshare North America, based in New York for 7 years. In that time the agency was incredibly successful and was named AdWeek’s Media Agency of the Year for winning in excess of a billion dollars in new business!

Greg transferred back home to Australia in 2007 working in a similar role to the US across GroupM’s/WPP AUNZ companies. Greg now is the founder of independent company The Nest Consultancy specialising in Pitch Doctor projects, PR/Marketing plus Training & Development. Sparrow has been involved in a number of industry committees (Chairman MFA Awards) and has received numerous industry accolades eg. Media Person of the Year, Media Manager of the Year Asia Pacific etc…

Greg is passionate about nurturing and mentoring young talent and helps various industry bodies in this important area, eg. The Marketing Academy, Mediaworks ,MFA , Cannes Creativity Academy, Spikes Young Media Academy ,GroupM/WPP AUNZ Training & development programmes. Greg is a qualified Coach (IECL & CouchU) and a member of the International Coaching Federation.

Greg is also Australia’s No 1 Influencer in the advertising/media category with LinkedIn.